facebook ads kaise banaye
Facebook remains one of the most powerful advertising platforms in digital marketing. With over 3 billion active users, businesses can effectively reach their target audience through Facebook Ads. In this guide, we’ll take you through the step-by-step process of running successful Facebook Ads.
Step 1: Set Up Your Facebook Business Manager
You must have a Facebook Business Manager account before you can create ads. This platform allows you to manage your ad campaigns, pages, and payment settings in one place.
- Visit Business Manager.
- Click on Create Account and log in with your Facebook credentials.
- Add your business details and create your Business Manager account.
Step 2: Create a Facebook Ads Account
- To run ads, you need an Ad Account within Business Manager:
- Navigate to Business Settings, then select Accounts and click on Ad Accounts
- Click Add > Create a New Ad Account
- Enter the ad account name, currency, time zone, and payment method
- Assign people and roles to manage the ad account.
Step 3: Define Your Advertising Objective
- Facebook Ads Manager provides several objectives based on your business goals:
- Awareness (Brand awareness, Reach)
- Consideration (Traffic, Engagement, Video Views, Lead Generation, Messages)
- Conversions (Website Conversions, Store Traffic, Catalog Sales)
- Choose the objective that best aligns with your campaign goals.
Step 4: Define Your Target Audience
Facebook allows you to reach specific users based on demographics, interests, and behavior. Use the Audience Targeting feature to define:
- Location
- Age & Gender
- Interests & Behaviors
- Custom & Lookalike Audiences (for retargeting and expanding reach)
Step 5: Choose Your Ad Placement
- Facebook provides multiple placements, including:
- Feeds (Facebook & Instagram)
- Stories
- Right Column Ads
- Audience Network
- Messenger Ads
- You can select Automatic Placements (recommended) or manually choose where your ad appears.
Step 6: Set Your Budget and Schedule
- Determine the amount you want to allocate for your ad campaign:
- Daily Budget – The amount spent per day.
- Lifetime Budget – The total amount for the campaign duration.
- Choose Start and End Dates for scheduling your ads.
Step 7: Create Your Ad
- Now, it’s time to design your ad. Select the ad format that best supports your campaign objectives:
- Image Ad (Single static image)
- Video Ad (Engaging short videos)
- Carousel Ad (Multiple images/videos in a swipeable format)
- Slideshow Ad (Animated slides with images and text)
- Collection Ad (Showcase multiple products in an interactive format)
- Ensure that your ad has:
- A compelling headline & description
- High-quality visuals or videos
- A clear Call-To-Action (CTA) (e.g., “Learn More,” “Shop Now”)
Facebook ads image size
- Single Image Ads
Recommended Size: 1200 x 628 pixels
Aspect Ratio: 1.91:1
Minimum Width & Height: 600 pixels
File Type: JPG or PNG
Text Limit: Keep text under 20% for better performance
- Carousel Ads
Recommended Size: 1080 x 1080 pixels
Aspect Ratio: 1:1 (Square)
Number of Cards: 2–10 images or videos
- Stories Ads
Recommended Size: 1080 x 1920 pixels
Aspect Ratio: 9:16 (Full-screen vertical)
Safe Area: Keep important text in the center to avoid cropping
- Video Thumbnail Image
Recommended Size: 1200 x 675 pixels
Aspect Ratio: 16:9
- Collection Ads
Recommended Size: 1080 x 1080 pixels
Aspect Ratio: 1:1
Step 8: Review and Publish
Before launching your ad, review all settings, audience targeting, and ad content. Click Publish to start your campaign. Facebook will review your ad and approve it within 24 hours.
Step 9: Monitor and Optimize Your Ads
- Track your ad performance using Facebook Ads Manager:
- CTR (Click-Through Rate) – Indicates the frequency at which users click on your ad after seeing it.
- CPC (Cost-Per-Click) – Determines how much you pay per click.
- Conversion Rate – Measures the number of actions users take after clicking on your ad.
- ROAS (Return on Ad Spend) – Evaluates profitability.
- Make data-driven adjustments to improve results by tweaking your audience, creatives, or budget.
